Dialogic Blog

How we won the LTE North America NFV Innovation of the Year Award

by Tim Moynihan

Nov 19, 2015 2:17:23 PM


Give us a moment for shameless self-promotion. PowerMedia XMS has won the NFV Innovation of the Year Award from LTE North America! The LTE North America Awards celebrates the triumphs and innovations of the LTE market in North America. So, we’re honored to say that we’ve helped move the LTE market forward.

PowerMedia XMS is a virtualized media server platform that combines IMS/VoLTE Media Resource Functionality (MRF) and Media Resource Broker (MRB) capabilities along with WebRTC gateway support into a composite Virtualized Network Function (VNF). It’s really good at enabling high definition voice and video in real-time.

How did we do it? How did we win? Innovation is a term that’s thrown around a lot in the tech industry, and companies are really pushing to make sure their products are innovative – as they should. But the part that a lot of people forget about is the marketing and sales of the product, and making sure that its description will do the product justice.

It all boils down to close alignment with engineering, sales, and marketing. If marketing, the people submitting the product, don’t understand the product’s advantages, they’re not going to be able to present the product very well when the opportunity comes along. Sales needs to be able to sell the product so there are some concrete numbers you can point to regarding the success of the product when submitting it to a contest.

How do we make sure we have a close alignment in all three teams? Here are 3 things we do that we found helpful:

1. Have a monthly meeting with all three teams to keep everyone on the same page regarding various activities/ goals. During this time, discussion about a product’s technical competitive advantages (engineering), how the product will be presented to the market (marketing), and the concerns and compliments coming from the bottom line (sales) will definitely come up.

2. Have close communication, but let each team do their own jobs. Most often than not, it’s usually not a good work environment when, for example, someone from marketing starts nagging the engineering team about how they should do their job, or vice versa. Allow there to be healthy conversation so everyone knows the expectations, but make sure those conversations aren’t making your work environment unhealthy or unproductive.

3. Know what team drives your company. If you’re reading this, you’re mostly likely in a technical industry and engineering is driving your company. If you’re an engineer, do what you do and make the product as best as possible. If you’re in marketing or sales, make sure you understand the product so you can help your customers (or awards judges) understand the technology and the direction it’s going in.

To get more details on us winning the LTE North America Awards, read the full press release here.


Topics: Events, NFV/SDN & Cloud