When I attended International Telecoms Week (ITW) back in May, I wrote about how voice wholesalers are looking to expand their business and innovate. IPX is an enabler for the revenue innovation that these voice wholesalers are looking for. There are a few reasons for this.
First, with IPX there is inclusion with both the various GSMA networks (i.e. LTE, 3G) as well as what I like to call “non-GSMA” networks (i.e. cable networks, enterprise VPN networks, fixed line networks). With this comes opportunity because those other networks carry minutes.
Secondly, Voice over LTE (VoLTE) minutes are starting to rise. OTT minutes, such as minutes from WhatsApp or Skype or Google Hangouts, are also starting to rise as subscribers that are using social media are breaking out to make phone calls at times, or text pictures or short videos.
Cable voice minutes are starting to rise as well. I’ve also written about Voice over WiFi as an integral part of an operator’s network strategy. And enterprises, like Dialogic, are increasingly using VoIP and creating a mini-subscriber network. Any time any of these different voice networks need to go off-network, there will be media transcoding and signaling interworking required. An IPX provider can offer the media and signaling transcoding as an offering to its MNO/MVNO/Enterprise subscriber base.
This is just one example of a new type of application an IPX provider can offer. Read this whitepaper for more information.
This is the first of the IPX Revenue Innovation series. To get the specifics on how to generate revenue from IPX, read Part 2