In Part 1 of this series, I wrote about a couple of revenue generating ideas for IPX providers. So how can an IPX provider go about this? Firstly, the IPX platform needs to be up-to-date as well as support IPX standards. Obviously Dialogic provides an IPX platform or I wouldn’t be writing about this, right?
In the picture above, you can see a WebRTC Gateway and an OTT Gateway connecting to the IPX platform. Relating this to last week’s blog where I wrote about transcoding, these would be gateways that handle the voice and video media and signaling conversion required to get on and off the IPX. These gateways would need to be inserted in the path of the IPX platform.
There is also a “Big Data” box in the picture. If an IPX provider is passing enterprise minutes, then a large amount of information will be coming through the IPX; analysis of this information could be a service to sell to that enterprise. Additionally, roaming information would be available and analysis of customer data could determine if customers are taking advantage of the service or not. If they’re not, then a marketing package could be developed to help them take advantage of it. For example, perhaps a higher speed package, for a short period of time, would be worthwhile to offer the subscriber or customer. If so, it would be appreciated and therefore worth the money for the subscriber to go for that package.
There are a lot of opportunities to generate new revenue streams for IPX providers. Dialogic can help you take advantage of them.