Roaming, to borrow a phrase, wasn’t billed in a day. Revenue from roaming subscribers is an important part of overall carrier revenue, but generating mobile roaming revenue isn’t a simple matter of setting up a wireless network and waiting for subscribers to come. More mobile carriers are competing for the same roaming subscribers, countries are increasing the number of laws and rules regulating mobile charges, and over-the-top apps are stealing market share with voice, video and messaging services. For these reasons, mobile carriers need to re-think their current roaming strategies in order to continue generating revenue from inbound and outbound roaming subscribers.
When it comes to mobile roaming, you could say that Globitel knows its way around. Based in Amman, Jordan with offices that stretch throughout the Middle East and Asia, Globitel creates solutions that help mobile service providers attract, retain and monetize mobile roaming through innovation and personalization. Taking a page from Globitel’s solutions suite, mobile subscribers can take away six strategies for generating more roaming revenue:
1. Make roamers feel at home. Value-added roaming services can help travelers feel more comfortable in their surroundings. For example, Etisalat Sri Lanka uses a Globitel solution, RoamSalute, to deliver text messages to inbound roamers that include welcome messages, local emergency numbers, embassy numbers and other personalized information to get travelers acclimated quickly and create service loyalty.
2. Make it simple to use your service. When subscribers roam outside their country, international codes and short-code services (e.g., directory assistance, customer support) change from country to country. This can be problematic when dialing direct from your smartphone’s contact list. Automatically adding the right international codes—something that Globitel’s Feel@Homesolution does—makes the roaming experience more seamless and comfortable for mobile subscribers.
3. Avoid surprises. Most world travelers have at least one roaming charge horror story to tell, making them shy to use mobile roaming services abroad, particularly for mobile data. Globitel created a solution, appropriately titled Bill Shock Preventer, that allows subscribers to track and control their roaming charges so they’re not surprised down the road.
4. Get smart about roaming behavior. Carriers are quick to collect usage data from their own subscribers to create better plans and services, so why not give the same attention to roaming subscribers? Using Globitel’s RoamAnalyze, mobile carriers can gain more insight into inbound roaming behavior to learn about how, when and where roaming revenue is being generated in their network.
5. Ensure seamless connectivity between networks. It’s still mostly a 3G world out there. 3G roaming is considerably more common than 4G roaming in most countries, and signaling interworking is a very real requirement for mobile carriers. Therefore, it’s important that carriers have a strong signaling interworking solution in place, particularly as subscribers roam between 3G and 4G networks. For that reason, Globitel uses industry-leading Distributed Signaling Interface componentsfrom Dialogic in its roaming solutions.
6. Capture outbound roaming opportunities. Just because your subscribers are out of your network’s range doesn’t mean they’re out of your care. Using Globitel’s Intelligent Traffic Steering, mobile service providers can leverage their trusted partnerships with other carrier network to provide consistent service to outbound roaming subscribers—and generate additional revenue in return.