WebRTC is rapidly growing and will continue to grow in the years to come as its “usefulness” expands. For example, it could be used in social media to initiate conversations or in the Internet of Things (IoT) to operate end-point devices. All the big-boy browsers (Chrome, FireFox, Opera) and platforms (Android, iOS) support WebRTC with others looking to join, and technology players, such as Alcatel-Lucent, Aspect, Broadsoft, and Dialogic, are all behind it. The point is that WebRTC is doing fine on its own among all other current methods of real-time communications.
So what makes the February 17th announcement SoftBank Deploys Large-Scale WebRTC-Based Conferencing Application Enabled by Dialogic so important to WebRTC? The simple fact that a company with 17,000 employees (in Japan) has decided to use a WebRTC-based conferencing application for its regular sales and training conferences. Unlike the other companies noted before who are in the business of selling WebRTC-based products, SoftBank is looking to use WebRTC internally for a very large base of users… 17,000 of its employees who are in need of conferencing and collaboration, which according to Yosuke Ochiai, Manager of Multimedia Development at SoftBank’s Information System Division, “… is critical to our business,”.
Dialogic announced that SoftBank Corp. has selected Dialogic® PowerMedia™ XMS software media server as a core network element of their new multimedia web conferencing solution, supporting SoftBank’s enterprise collaboration needs for video conferencing and chat room capabilities. The WebRTC-based web conferencing application will replace aging legacy video equipment and services for employees across their various divisions and brands.
SoftBank clearly sees both the internal and external benefits of incorporating WebRTC and so is ahead of the game. For example, once they are up and running on their new platform, they will realize the immediate benefit of their employees not having to download software or having to register to engage in real-time communications, such as video conferencing. When it comes to externally-facing applications, they can easily incorporate click-to-call on their websites, simplifying how their customers and prospects contact them for self-service customer care, informational product videos, and speaking to a live agent.