I've lost count on how many Unified Communications (UC) platforms are out there. It seems every week there is an announcement on a new vendor launching its own. It does not surprise me, as per most analysts, UC is a growing market with a market cap that is expanding by multiple billions of dollars year over year. Everyone wants a piece of that!
As in most market segments, in the UC market there are those vendors that took a risk and now are market leaders and others that came later, but by flexing their financial muscle were able to buy market share (you know who they are…). There are also the niche vendors that identified an interesting gap and are capitalizing on it. Independent of the type of vendor, in UC, there are base factors that can contribute to success or failure. One of these factors is audio and video quality. It is quite hard to collaborate when you have a poor experience on audio and video calls and conferences. A UC vendor could have the most advanced APIs or integrate with a multitude of applications, but if audio or video quality is not there and adaptable to different network conditions, then it is destined for failure.